Changes Coming to Meta’s Facebook That Dealers Need to Know

In the last few months, Meta has announced several changes on their Facebook platform that directly impact the automotive industry. Two of these changes are the deprecation of the Vehicles Tab and the removal of the ability to post to Marketplace from a business page. To prepare for these changes, we’ve laid out the details and available options for your dealership’s advertising needs.

FIRESIDE CHAT: Losing Your Cookies

Cookies are going away! Wait. Oreos? Chocolate chip? Not that kind of cookie. Third-party identifiers, a.k.a. cookies, will be deprecated (no longer used) by Google starting in 2024; a target date that was most recently pushed back from 2023. Join host DeJuan Mahome as he partners with Digital Guru and Vice President Of Product Strategy, Josh Goodin, to walk you through what a cookieless future entails.

Getting Back to SEO Basics

It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine. 

All of these factors have dealers focusing on getting the most out of their website. A main driver of website traffic is SEO content – and now is the perfect time to get back to basics.

You Should Be Obsessed with Fuel Economy – Here’s Why 

Beginning in March 2022, gas prices SOARED. Now 4 months later, the average price of a gallon of gas across the country is nearing $5 which is “…a new all-time high not only on a national level but in all 50 states.” Consumers are more price aware and price sensitive than ever which means we have an opportunity to make the information they’re after easily accessible in your digital storefront.