Collecting Data from Universal Analytics for Google Analytics 4
The Google Whisperer is back with a new how-to guide for Google Analytics 4 on leveraging your Universal Google Analytics setup to easily pass events into your new Google Analytics 4.
In the last few months, Meta has announced several changes on their Facebook platform that directly impact the automotive industry. Two of these changes are the deprecation of the Vehicles Tab and the removal of the ability to post to Marketplace from a business page. To prepare for these changes, we’ve laid out the details and available options for your dealership’s advertising needs.
Cookies are going away! Wait. Oreos? Chocolate chip? Not that kind of cookie. Third-party identifiers, a.k.a. cookies, will be deprecated (no longer used) by Google starting in 2024; a target date that was most recently pushed back from 2023. Join host DeJuan Mahome as he partners with Digital Guru and Vice President Of Product Strategy, Josh Goodin, to walk you through what a cookieless future entails.
According to data compiled by Reputation 911, only 4.8% of searchers click through to the second page, so the first page is where you will thrive. By trying to move your website from SERPs page 2 to page 1, you will make your goals attainable. So, now that we defined our goals, lets walk through how we get there.
It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine.
All of these factors have dealers focusing on getting the most out of their website. A main driver of website traffic is SEO content – and now is the perfect time to get back to basics.
Electric vehicles continue to grow in popularity. But there are many factors a customer must consider when buying an electric vehicle. Now is the time to adjust your strategy so that you can answer their questions and capture their business.
Start implementing an EV website optimization strategy today by downloading our step-by-step guide.
Beginning in March 2022, gas prices SOARED. Now 4 months later, the average price of a gallon of gas across the country is nearing $5 which is “…a new all-time high not only on a national level but in all 50 states.” Consumers are more price aware and price sensitive than ever which means we have an opportunity to make the information they’re after easily accessible in your digital storefront.
Well friends, the time is here. We’ve been on this journey of Google Analytics 4 since its announcement in October 2020, and now the countdown starts. We all have one year to get Google Analytics 4 set up, working on your website, and all the data flowing.
The good news: the Google Whisperer is here to help guide you through all of this.
Purchasing an electric vehicle is more complicated than a traditional car purchase. Consumers do their research in order to make sure an EV will work for them. EV Box analyzed the obstacles to EV Adoption with consumers and found there were 3 main areas of concern: 47% of consumers are concerned with charging availability, 46% see electric vehicles as relatively expensive, and 37% believe charging is too time consuming.