Getting Back to SEO Basics

It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine. 

All of these factors have dealers focusing on getting the most out of their website. A main driver of website traffic is SEO content – and now is the perfect time to get back to basics.

You Should Be Obsessed with Fuel Economy – Here’s Why 

Beginning in March 2022, gas prices SOARED. Now 4 months later, the average price of a gallon of gas across the country is nearing $5 which is “…a new all-time high not only on a national level but in all 50 states.” Consumers are more price aware and price sensitive than ever which means we have an opportunity to make the information they’re after easily accessible in your digital storefront. 

Google Whisperer’s Guide to Search Console GA4 Integration

If you remember my holiday wish list, I was really wanting Google to finally release a connection of Google Search Console and GA4. Well, the Google Whisper must have been on the “good list” because Google released the full integration! Just like peanut butter and jelly, connecting Google Search Console with Google Analytics opens up new opportunities for data exploration. This month’s guide is a walkthrough of how to set it up, what you get, and where to find the data in GA4.