New Google Pilot Helps You Showcase Inventory in Search Results
Google is always rolling out new features or offerings to a dealer’s Business Profile. While sometimes change isn’t good, this new feature is one that will excite dealers! Google has started a pilot to add auto inventory feed to a Business Profile, allowing for customers to search current inventory right from Google Search results.
For dealers, this Google change increases the importance of keeping your profile up to date with all that you have to offer.
Google’s new pilot aims to improve the automotive retail experience for shoppers and drive additional business and consumer engagement for dealers. Shoppers will be able to find the vehicle they seek right on the Google Search results or use the Cars tab in the Business Profile on Google to filter by price, color, make and model. For dealers, this is another reason why it’s important to have someone actively managing your Business Profile to ensure all data is up to date and correct. Your Business Profile on Google is your first impression to most customers.
Sincro brings to the pilot years of experience enabling dealer inventory syndication on a large scale, including managing multiple inventory providers. For the pilot, Sincro will align Google with the merchandized inventory on a dealer’s website, ensuring it integrates seamlessly with the dealer’s Business Profile on Google and displays properly to shoppers.
Dealers who want to participate in this opportunity can email firstname.lastname@example.org for more information.