Whitepaper: Understanding Data Differences Between Universal Google Analytics and GA4
It is a new day. Google Analytics 4 is here and everything we know about data is changing. There is an apparent move away from reporting on page views and a new focus on the reporting of shoppers’ engagement on websites. Before you embrace GA4, spend some time understanding the fundamental differences between how metrics are calculated in the two systems. Download our whitepaper to learn everything you need to know to prepare for the change.