Google Whisperer’s Guide to Search Console GA4 Integration

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Google Whisperer’s Guide to Search Console GA4 Integration

If you remember my holiday wish list, I was really wanting Google to finally release a connection of Google Search Console and GA4. Well, the Google Whisper must have been on the “good list” because Google released the full integration! Just like peanut butter and jelly, connecting Google Search Console with Google Analytics opens up new opportunities for data exploration. This month’s guide is a walkthrough of how to set it up, what you get, and where to find the data in GA4.  

This integration gives you access to two new reports: 

  • The Google Organic Search Queries report shows search queries and their related metrics (impressions, clicks, CTR, and average rank) as well as lets you apply Search Console-specific dimensions to the data. 
  • The Google Organic Search Traffic report shows you landing pages and lets you apply both Search Console and Analytics metrics. This data can be further refined by Country and Device dimensions. 

There are a few limitations to what this integration can do: 

  • Search Console data is only compatible with a very limited number of Analytics dimensions: Country, Device, and Landing Page 
  • You can only link your Search Console property to one GA4 web data stream (and vice versa) 
  • Your GA4 property can only have one web data stream (of a maximum of 50) that links to a Search Console property 

Click below to download the whole guide and remember to reach out if you have any questions for the Google Whisperer!  

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