The Final Countdown to Google Analytics 4 What To Pay Attention to Today Ever since Google announced Google Analytics 4 back in October 2020, the number one question I get is “When is Google going to make us move over?” Well, we have the answer to that question. Google announced today that they will stop firing hits into GA4 on...
Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. Today’s guide is all things attribution, as we break down what “cross-channel data driven attribution” really means and how we can use it.
QR codes have offered a new way for us to engage with shoppers and provide another form of safe and touch free experiences. But what can you do with QR codes today and where can you start to integrate these codes in your dealership? Here are a few tips if you’re thinking of adding QR codes into your strategy.
It’s a new year and a great time to reevaluate your advertising strategies and campaigns. Are you focused on the correct profit centers? Are you taking advantage of everything an advertising platform offers you? Google has made some amazing updates to their local ad campaigns. For dealers looking to grow their foot traffic in the dealership, this is something to explore.
of the greatest parts of Data Studio has been the ease of user navigation. Adding and removing pages are easy, and users could click between pages when using a report. Google has released some amazing new updates for their navigation, and the Google Whisperer is here with a new guide to walk you through all the uses.
One of the most vital features of a web analytics tool is analyzing a site’s traffic. Social media is a huge part of web traffic today and it’s important to be able to see how many visits are coming in from each platform.
