3 Big Benefits of a Group Site Strategy
There is a way to provide the appropriate shopping experience based on where consumers sit in their purchase journey, at a lower cost and still drive more leads.
The winning idea: a group site strategy.
It is no secret that new vehicle inventory has been an issue in the world of automotive. In recent months, that same issue has been bleeding over to the Used Vehicle department. The bids for used inventory are now almost on par with the current housing market. As time goes on, it becomes harder to justify the costs of most advertising outlets. Dealers are more reliant than ever for their advertising partners to proactively provide solutions to maximize their ROI.
In Universal Google Analytics, the process was straightforward. In Google Analytics 4, it is an entirely different ballgame. The process is not difficult by any stretch of the imagination, but it requires using a different set of tools while changing your approach.
Whitepaper: Preparing for the Cookieless Future Are you worried about the loss of cookies and how it will affect your advertising strategies? Check out the whitepaper to find out how you can prepare for 2023 and build out your first party data.
In November of 2020, Google announced the addition of 3 new factors they will use to determine page experience: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Known as the “Core Web Vitals” update, Google reported that this would be live, and part of the page experience signals in May 2021.
With so many dealers working to acquire used inventory, the landscape is more competitive and expensive than ever before. With auctions charging premium pricing and supply in used vehicles also at a premium, dealers are finding creative ways to boost inventory levels. Here are some ideas to help increase your used inventory and pick up a few sales along the way.
During the first two quarters of every year, dealers work to sell off older models to make way for new ones. The previous year’s holiday season brings hope and excitement for the year ahead, as well as an increase in commercial activity, and 2020 was no different.