Google is always rolling out new features or offerings to a dealer’s Business Profile. While sometimes change isn’t good, this new feature is one that will excite dealers! Google has started a pilot to add auto inventory feed to a Business Profile, allowing for customers to search current inventory right from Google Search results.
More automakers each day seem to recognize the growing demand for and interest in electric vehicles (EVs) and are jumping in with new EVs or model concepts, especially as the climate continues to show signs of changing. From the Chevrolet Bolt and Hyundai Kona EV, to the new Ford Mustang Mach-E, electric car manufacturing is on the rise. Premium OEM brands are all jumping into the EV market to claw back customers from Tesla, the premium EV leader, or take share from Toyota Prius, the U.S. EV market maker.
The greatest thing about Google Analytics is that every day, there is a new surprise. This week’s excitement happens with the new bots from “traffic-bot” that were hitting a lot of Google Account bots.
online, the words and phrases they use to search for what they want, and algorithm updates that create groups of searchers, options, and results. It provides a great opportunity to solidify and bolster your digital marketing.
Even a formidable SEO strategy can have pitfalls, though. As you proceed with your SEO plans, you’ll want to avoid two key mistakes.
“Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.” That sounds great, but what’s the payoff for all of us? Is it worth joining into the hub? Have no fear – the Google Whisperer is here to walk you through.
Whitepaper: 6 Keys to Digital Marketing Success Do you know the details of your digital marketing efforts? Often dealership executives inform us that they have someone who handles digital marketing for their business. Whether they’re working with a website manager or a third-party marketing firm, executives rely on these trusted partners to navigate the expansive ocean that is digital marketing....
Lead handling is an area where everyone can benefit from a reminder on what proven practices drive engagement. Here are 5 things your team should focus on to increase communication, drive appointments, and convert leads into sales.
used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, The Google Whisperer is here with all the guides you need. This week, our stop on the journey is how to create a page view goal in Google Analytics 4.
