Author: Sincro

Filters in Google Analytics 4: The Good, The Bad, and How to Keep Data Clean

GA4 is not entirely comparable to its predecessor, Universal, particularly when it comes to filtering data – it only allows property filtering by host domain. This renders much of the complex filtering previously in place, obsolete. Since we are all facing this predicament, it’s paramount that we proactively address the issue by investigating what is different about GA4 filtering and how to create parity with existing tools.

WEBINAR: Transform Your Brand Using Social Content & Reputation Management

Your shoppers are doing recon work on your brand way before they make contact with you. They are checking your social profiles and presence on review sites to learn about current and previous customer experiences. Positive reviews, consistent social engagement and proactive reputation management can help shift how future customers consider your business.

Join host Erin Zaborac and our social media experts to discuss actionable best practices to transform your branding by leveraging your social profiles and, ultimately, best connect with your customers.

Changes Coming to Meta’s Facebook That Dealers Need to Know

In the last few months, Meta has announced several changes on their Facebook platform that directly impact the automotive industry. Two of these changes are the deprecation of the Vehicles Tab and the removal of the ability to post to Marketplace from a business page. To prepare for these changes, we’ve laid out the details and available options for your dealership’s advertising needs.

Webinar: Reducing Friction in Automotive Retail with Meta

Join host Erin Zaborac with special guests from Meta and Social Media Strategist Connor Wessman from Sincro as they explore how to tap into Meta solutions to optimize online consumer journeys. They discuss everything from brand development techniques with advanced audience data, to leveraging various ad types that offer direct engagement with potential shoppers. They also look ahead and break down what’s happening next for Meta as they continue to find new ways to reduce friction in automotive retail.

FIRESIDE CHAT: Losing Your Cookies

Cookies are going away! Wait. Oreos? Chocolate chip? Not that kind of cookie. Third-party identifiers, a.k.a. cookies, will be deprecated (no longer used) by Google starting in 2024; a target date that was most recently pushed back from 2023. Join host DeJuan Mahome as he partners with Digital Guru and Vice President Of Product Strategy, Josh Goodin, to walk you through what a cookieless future entails.

Webinar: Google Business Profiles

It’s everyone’s favorite topic and our most popular of the year – Google Business Profiles! Join host Erin Zaborac as she partners with Sincro’s Google Whisperer, Colleen Harris, to take everyone through Google Business Profiles (the artist formerly known as Google My Business). So much has changed in the last year, and this fantastic resource continues to evolve. Is your dealership taking advantage of the free real estate? We will have actionable insights and do-it-yourself training for dealers of every size.

Getting Back to SEO Basics

It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine. 

All of these factors have dealers focusing on getting the most out of their website. A main driver of website traffic is SEO content – and now is the perfect time to get back to basics.