Author: Sincro

Whitepaper: Understanding Data Differences Between Universal Google Analytics and GA4

ay. Google Analytics 4 is here and everything we know about data is changing. There is an apparent move away from reporting on page views and a new focus on the reporting of shoppers’ engagement on websites. Before you embrace GA4, spend some time understanding the fundamental differences between how metrics are calculated in the two systems. Download our whitepaper to learn everything you need to know to prepare for the change.

Webinar: The Customer Experience EXPERIENCE

If you are a dealership employee, chances are good you spend a large part of your day looking at your website online. You know exactly where to click to get to inventory or specials, and you don’t mind scrolling to find that key piece of information you know is there.

Will customers be as patient? Will they be able to navigate your site to locate the details they need? Does your dealership website give customers the experience they are looking for to push them forward in their vehicle purchase process?

Webinar: Social Media Strategies That Sell

As our industry continues to face adversity through inventory shortages, Facebook Marketplace going away, and the impending cookieless world, it’s important that we continue to adapt to customer needs and expectations. Demand remains, and shoppers are still looking for ways to engage with dealerships – there is still a lot of opportunities for dealers. Capturing this demand now in the right way on social channels will set you up and build your first-party database so you can take the lead when inventory returns