According to data compiled by Reputation 911, only 4.8% of searchers click through to the second page, so the first page is where you will thrive. By trying to move your website from SERPs page 2 to page 1, you will make your goals attainable. So, now that we defined our goals, lets walk through how we get there.
It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine.
All of these factors have dealers focusing on getting the most out of their website. A main driver of website traffic is SEO content – and now is the perfect time to get back to basics.
Delivering the right message to the right audience at the right time is of utmost importance in a world with limited new car inventory. But do shoppers even know what they want? If a shopper is looking for a Chevrolet Malibu, but your dealership doesn’t have it in stock, are you recommending other models instead?
Consumers have come to expect a simple and intuitive online research and shopping experience, and their expectations of auto dealer sites are no different. Unfortunately, there is still one page on dealer sites that requires multiple steps – filtering the Inventory Search Results. Shouldn’t this process be easier? It can be! Dealers can streamline inventory refinement by adding Sincro’s Filter Tag feature to their Vehicle Search Results (VSR) page.
With more than 20 million people clicking on listings each month, Facebook’s Marketplace for Autos is one of the most popular places to shop for used vehicles online, but come September, significant changes will be hitting the platform. Facebook announced the decision to end mass listing of used vehicles on Marketplace with partner catalog feeds, which means that dealers will no longer be able to rely on partners like Sincro to promote their used inventory on Marketplace. While this may sound ominous, it does not mean the end of automotive on Marketplace, but rather a change in listing vehicles at scale and an opportunity to consider other strategies to promote inventory on Facebook and keep shoppers engaged.
