Category: Dealership Marketing Strategies

Getting Back to SEO Basics

It has been a long and challenging couple of years: a worldwide pandemic, inventory shortages, the worst inflation in 50 years, record-high prices for new and used cars (and for a gallon of gas), and a war in Ukraine. 

All of these factors have dealers focusing on getting the most out of their website. A main driver of website traffic is SEO content – and now is the perfect time to get back to basics.

You Should Be Obsessed with Fuel Economy – Here’s Why 

Beginning in March 2022, gas prices SOARED. Now 4 months later, the average price of a gallon of gas across the country is nearing $5 which is “…a new all-time high not only on a national level but in all 50 states.” Consumers are more price aware and price sensitive than ever which means we have an opportunity to make the information they’re after easily accessible in your digital storefront. 

Increase Leads and Improve Engagement with Filter Tags

Consumers have come to expect a simple and intuitive online research and shopping experience, and their expectations of auto dealer sites are no different. Unfortunately, there is still one page on dealer sites that requires multiple steps – filtering the Inventory Search Results. Shouldn’t this process be easier? It can be! Dealers can streamline inventory refinement by adding Sincro’s Filter Tag feature to their Vehicle Search Results (VSR) page.  

Prepare for Upcoming Changes to Dealer Listings on Facebook Marketplace

With more than 20 million people clicking on listings each month, Facebook’s Marketplace for Autos is one of the most popular places to shop for used vehicles online, but come September, significant changes will be hitting the platform. Facebook announced the decision to end mass listing of used vehicles on Marketplace with partner catalog feeds, which means that dealers will no longer be able to rely on partners like Sincro to promote their used inventory on Marketplace. While this may sound ominous, it does not mean the end of automotive on Marketplace, but rather a change in listing vehicles at scale and an opportunity to consider other strategies to promote inventory on Facebook and keep shoppers engaged.