Category: Dealership Marketing Strategies

May 25, 2021

2 Pricing Strategies That Increase Vehicle Interest

BI team looked across our network and compared website activity between dealers who dropped the price of the vehicle within the first week compared to dealers who never changed the price of a vehicle. We looked at both new and used vehicles across multiple OEMs. While this data looks across the whole Sincro network, we acknowledge these changes will vary across dealers. This study was completed before the current inventory issues facing dealers. 

Categories Dealership Marketing Strategies Comments: 0

May 20, 2021

5 Strategies to Sell More Cars Despite Low Inventory

In a market where shortages of semiconductors, chips, windshields, and foam are an everyday reality, it is still possible for your dealership to grow in almost every department this summer.

Categories Dealership Marketing Strategies Comments: 0

May 19, 2021

4 Ways GM Dealers Can Press The Easy Button With Sincro Inventory Manager

Managing inventory in GM’s Digital Dealer Command Center (D2C2) just became easier for GM dealers. Sincro Inventory Manager (SIM) is now an approved dealer vehicle inventory manager (DVIM) for D2C2. SIM can pass all needed VIN level data in one clean feed to D2C2 at no extra charge to Sincro website customers.

Categories Dealership Marketing Strategies Comments: 0

May 11, 2021

Hispanic Car Buyers: How to Reach the Fastest Growing Millennial Generation

Over the last 100 years, the Hispanic* community has had the greatest impact on the demography of the United States of any ethnic or racial group – and there are no signs it is slowing down. Understanding the Spanish-speaking communities’ automotive shopping journey, coupled with implementing a strong online strategy could help get your dealership in front of this growing consumer base.  

Categories Dealership Marketing Strategies Comments: 0

May 6, 2021

3 Big Benefits of a Group Site Strategy

There is a way to provide the appropriate shopping experience based on where consumers sit in their purchase journey, at a lower cost and still drive more leads.
The winning idea: a group site strategy. 

Categories Dealer Group/Dealership Marketing Strategies Comments: 0

May 4, 2021

How to Use Gmail and Discovery Ads to Boost Used Vehicle Advertising

It is no secret that new vehicle inventory has been an issue in the world of automotive. In recent months, that same issue has been bleeding over to the Used Vehicle department. The bids for used inventory are now almost on par with the current housing market. As time goes on, it becomes harder to justify the costs of most advertising outlets. Dealers are more reliant than ever for their advertising partners to proactively provide solutions to maximize their ROI.

Categories Dealership Marketing Strategies Comments: 0

April 5, 2021

How to Increase Used Inventory With Lease Returns

With so many dealers working to acquire used inventory, the landscape is more competitive and expensive than ever before. With auctions charging premium pricing and supply in used vehicles also at a premium, dealers are finding creative ways to boost inventory levels. Here are some ideas to help increase your used inventory and pick up a few sales along the way.

Categories Dealership Marketing Strategies Comments: 0

March 31, 2021

Snap a Seasonal Sales Slump with These Tax and Stimulus Strategies

During the first two quarters of every year, dealers work to sell off older models to make way for new ones. The previous year’s holiday season brings hope and excitement for the year ahead, as well as an increase in commercial activity, and 2020 was no different.

Categories Dealership Marketing Strategies Comments: 0

February 8, 2021

Stars Sell Cars

to form a great impression of your business based on what they find during their web search. One of the best ways to enrich your valuable business is online reputation management (ORM).

Categories Dealership Marketing Strategies Comments: 0

January 28, 2021

Avoid Two Key Mistakes With Your SEO Strategy

online, the words and phrases they use to search for what they want, and algorithm updates that create groups of searchers, options, and results. It provides a great opportunity to solidify and bolster your digital marketing.
Even a formidable SEO strategy can have pitfalls, though. As you proceed with your SEO plans, you’ll want to avoid two key mistakes.

Categories Dealership Marketing Strategies Comments: 0