During the first two quarters of every year, dealers work to sell off older models to make way for new ones. The previous year’s holiday season brings hope and excitement for the year ahead, as well as an increase in commercial activity, and 2020 was no different.
online, the words and phrases they use to search for what they want, and algorithm updates that create groups of searchers, options, and results. It provides a great opportunity to solidify and bolster your digital marketing.
Even a formidable SEO strategy can have pitfalls, though. As you proceed with your SEO plans, you’ll want to avoid two key mistakes.
Lead handling is an area where everyone can benefit from a reminder on what proven practices drive engagement. Here are 5 things your team should focus on to increase communication, drive appointments, and convert leads into sales.
A dealership with a successful website delivers a seamless user experience, has easy to navigate pages, and merchandises vehicles beautifully. However, one key feature that is often forgotten in the shopper journey is a website’s internal search functionality.
Buy/sells can happen quickly – sometimes in just a few days. But SEO takes time. A good search engine optimization strategy might not pay off for months.
Undergoing a buy/sell can have a big impact on your website rankings and traffic. This can be overwhelming for new owners. That’s why we’ve put together some tips for dealers undergoing a buy/sell.
Want a lead that costs $0? Who doesn’t!
A customer that is an in-market buyer that you already know their current monthly payment, driving habits and model preferences for; and who is already familiar with your brand and perhaps your service department – is the ideal customer. Selling a vehicle to “this customer” should be a breeze and will grow your margin.
The truth of the matter is that maximizing customer retention efforts make for smart business decisions. According to the 2018 NADA’s Annual Financial Profile of America’s Franchised New-Car Dealership study, dealers spent an average of $624 per vehicle retailed in advertising expense. Meanwhile, the cost of retaining our current ones is $0. So, why is it that very few dealerships capitalize on this potential gold mine effectively?
A fully functional digital retailing tool, smooth digital workflow and customer focused delivery process are mission-critical to a new car dealership’s efforts to generate sales during the COVID-19 crisis.
