First-Party Data: What Is It and How to Utilize It
First-Party Data. Third-Party Data. We’ve all heard these phrases, but what exactly are the differences and more importantly, what do we do and how can we use both types?
Whitepaper: Preparing for the Cookieless Future Are you worried about the loss of cookies and how it will affect your advertising strategies? Check out the whitepaper to find out how you can prepare for 2023 and build out your first party data.