October 13, 2021
How to View Google My Business Campaign Performance in Google Analytics & GA4
Learn how to find the Google My Business data in your Google Analytics account. This guide covers both Universal GA and GA4.
One of the most vital features of a web analytics tool is analyzing a site’s traffic. Social media is a huge part of web traffic today and it’s important to be able to see how many visits are coming in from each platform.
If you have been following the Google Analytics 4 journey, then you know Google upgraded the organization of reports. All those changes can seem overwhelming at first. Don’t worry, the Google Whisperer has a plan to help!
One of the most important pieces of information any analytics platform can provide you is how many conversions took place during a specific period. This is true for any action a visitor takes on your site, such as submitting a form, making a phone call, signing up for a newsletter, or downloading a file. Being able to slice and dice the data to see which channels and campaigns provided you the most engagement and the ones with the fewest number of conversions is key to developing a strategy that will help your business grow.
Google Analytics 4. We all know it’s here and it’s really different from what we are used to. So much has changed in a tool that we use all the time, it can make us feel like imposters trying to complete the analytics tasks we’ve spent years mastering. But don’t worry – it is possible to master this new tool. This week, our stop on the journey towards mastery is learning how to create vehicle page events in Google Analytics 4.
With the introduction of data streams in GA 4, Google is taking everything we know about views and filters and throwing it right out the window. But don’t worry, all is not lost. This week’s Google Whisperer Guide is everything you need to do to address the changes to views and filters in GA.
Ghost spam, or referrer spam, has been around in Google Analytics since 2014. This is when “Spammers send fake visits to Google Analytics, often without ever accessing the actual site.
In Universal Google Analytics, the process was straightforward. In Google Analytics 4, it is an entirely different ballgame. The process is not difficult by any stretch of the imagination, but it requires using a different set of tools while changing your approach.
In November of 2020, Google announced the addition of 3 new factors they will use to determine page experience: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Known as the “Core Web Vitals” update, Google reported that this would be live, and part of the page experience signals in May 2021.
Sincro, an Ansira company has begun a transition to become fully integrated into Ansira. This transition will be complete by the end of March 2023. To stay tuned for more details on what’s changing, what isn’t, and how we’ll continue to be a trusted digital marketing partner for leading automotive dealers, please click here.
Ansira, the company behind Sincro automotive website and advertising platforms and endorsed programs, will continue to serve Tier 2 and Tier 3 customers alongside our OEM clients.