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March 1, 2023

Filters in Google Analytics 4: The Good, The Bad, and How to Keep Data Clean

GA4 is not entirely comparable to its predecessor, Universal, particularly when it comes to filtering data – it only allows property filtering by host domain. This renders much of the complex filtering previously in place, obsolete. Since we are all facing this predicament, it’s paramount that we proactively address the issue by investigating what is different about GA4 filtering and how to create parity with existing tools.
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April 13, 2022

Google Whisperer’s Guide to Search Console GA4 Integration

If you remember my holiday wish list, I was really wanting Google to finally release a connection of Google Search Console and GA4. Well, the Google Whisper must have been on the “good list” because Google released the full integration! Just like peanut butter and jelly, connecting Google Search Console with Google Analytics opens up new opportunities for data exploration. This month’s guide is a walkthrough of how to set it up, what you get, and where to find the data in GA4.  
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March 1, 2022

Google Whisperer’s Guide to Touchpoints in Google Analytics 4 

Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. Today’s guide is all things attribution, as we break down what “cross-channel data driven attribution” really means and how we can use it.  
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December 16, 2021

The Google Whisperer’s Google Analytics 4 Holiday Wish List

The holidays are upon us once more. We’ve been on a big Google Analytics 4 journey this year, practicing our event creation and report building. I’ve got a lot to be thankful for as the Google Whisperer, but it doesn’t mean I don’t have some wishes. Specifically, I’ve got a wish list for 3 things I’d like to see in Google Analytics 4 in 2022. 
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November 30, 2021

Whitepaper: Understanding Data Differences Between Universal Google Analytics and GA4

ay. Google Analytics 4 is here and everything we know about data is changing. There is an apparent move away from reporting on page views and a new focus on the reporting of shoppers’ engagement on websites. Before you embrace GA4, spend some time understanding the fundamental differences between how metrics are calculated in the two systems. Download our whitepaper to learn everything you need to know to prepare for the change.
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