Well friends, the time is here. We’ve been on this journey of Google Analytics 4 since its announcement in October 2020, and now the countdown starts. We all have one year to get Google Analytics 4 set up, working on your website, and all the data flowing.
The good news: the Google Whisperer is here to help guide you through all of this.
The Final Countdown to Google Analytics 4 What To Pay Attention to Today Ever since Google announced Google Analytics 4 back in October 2020, the number one question I get is “When is Google going to make us move over?” Well, we have the answer to that question. Google announced today that they will stop firing hits into GA4 on...
Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. Today’s guide is all things attribution, as we break down what “cross-channel data driven attribution” really means and how we can use it.
It’s a new year and a great time to reevaluate your advertising strategies and campaigns. Are you focused on the correct profit centers? Are you taking advantage of everything an advertising platform offers you? Google has made some amazing updates to their local ad campaigns. For dealers looking to grow their foot traffic in the dealership, this is something to explore.
The holidays are upon us once more. We’ve been on a big Google Analytics 4 journey this year, practicing our event creation and report building. I’ve got a lot to be thankful for as the Google Whisperer, but it doesn’t mean I don’t have some wishes. Specifically, I’ve got a wish list for 3 things I’d like to see in Google Analytics 4 in 2022.
In my Google Whisperer’s Guide: Understanding Data Differences Between Universal Google Analytics & GA4, we dive into the sessions, counting differences in both tools, looking at how an active user is defined, and how to find your events.
of the greatest parts of Data Studio has been the ease of user navigation. Adding and removing pages are easy, and users could click between pages when using a report. Google has released some amazing new updates for their navigation, and the Google Whisperer is here with a new guide to walk you through all the uses.
