How to Build a Report from Scratch in Google Analytics 4
The Google Whisperer is back with a whole new walk-through guide for Google Analytics 4 – reports!
If you have been following the Google Analytics 4 journey, then you know Google upgraded the organization of reports. All those changes can seem overwhelming at first. Don’t worry, the Google Whisperer has a plan to help!
One of the most important pieces of information any analytics platform can provide you is how many conversions took place during a specific period. This is true for any action a visitor takes on your site, such as submitting a form, making a phone call, signing up for a newsletter, or downloading a file. Being able to slice and dice the data to see which channels and campaigns provided you the most engagement and the ones with the fewest number of conversions is key to developing a strategy that will help your business grow.
conversion. SEO, on the other hand, is equal parts science and magic. There is no budget you can set to guarantee a certain number of visitors to your site. So how do you start measuring the ROI of your SEO? Since data and SEO are two of my favorite things, this month’s Google Whisperer Guide is all about how to start measuring the impact of your SEO with Google’s tools.
Google Analytics 4. We all know it’s here and it’s really different from what we are used to. So much has changed in a tool that we use all the time, it can make us feel like imposters trying to complete the analytics tasks we’ve spent years mastering. But don’t worry – it is possible to master this new tool. This week, our stop on the journey towards mastery is learning how to create vehicle page events in Google Analytics 4.
With the introduction of data streams in GA 4, Google is taking everything we know about views and filters and throwing it right out the window. But don’t worry, all is not lost. This week’s Google Whisperer Guide is everything you need to do to address the changes to views and filters in GA.
In Universal Google Analytics, the process was straightforward. In Google Analytics 4, it is an entirely different ballgame. The process is not difficult by any stretch of the imagination, but it requires using a different set of tools while changing your approach.
In November of 2020, Google announced the addition of 3 new factors they will use to determine page experience: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Known as the “Core Web Vitals” update, Google reported that this would be live, and part of the page experience signals in May 2021.
Google is always rolling out new features or offerings to a dealer’s Business Profile. While sometimes change isn’t good, this new feature is one that will excite dealers! Google has started a pilot to add auto inventory feed to a Business Profile, allowing for customers to search current inventory right from Google Search results.