Category: Google Whisperer

Google Whisperer’s Guide to Google’s “Question Hub”

“Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.” That sounds great, but what’s the payoff for all of us? Is it worth joining into the hub? Have no fear – the Google Whisperer is here to walk you through. 

Google Whisperer’s Guide to Creating Conversion Goals in Google Analytics 4

used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, The Google Whisperer is here with all the guides you need. This week, our stop on the journey is how to create a page view goal in Google Analytics 4.

Google Zip Targeting Updates – What Dealers Should Know

Starting October 19th, Google will limit the use of personalized ads to target customer segments on their platform, specifically prohibiting “impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code.”
This impacts any dealers using zip code targeting to reach shoppers with APR and other credit contingent offers.

Google Whisperer’s Guide to Attribution Reporting in Google Analytics

Google says out of the 24 touchpoints before someone buys a car, nineteen of those are digital. With so many touchpoints, how do you start to know what’s driving the right type of traffic to your site? These next series of guides is a map to the journey of deciphering attribution in Google Analytics. This week’s journey is setting up data driven attribution modeling.

Google Whisperer’s Guide to Goals in Google Analytics

Goals. We all have them in all parts of our lives with the things we want to accomplish in a day, week, month or year. The same applies for your data in Google Analytics. Your website is designed to elicit certain actions and responses and you should be counting them. This week we’re going to break down everything you need to set up goals (and check them) in Google Analytics.