In Universal Google Analytics, the process was straightforward. In Google Analytics 4, it is an entirely different ballgame. The process is not difficult by any stretch of the imagination, but it requires using a different set of tools while changing your approach.
In November of 2020, Google announced the addition of 3 new factors they will use to determine page experience: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Known as the “Core Web Vitals” update, Google reported that this would be live, and part of the page experience signals in May 2021.
Google is always rolling out new features or offerings to a dealer’s Business Profile. While sometimes change isn’t good, this new feature is one that will excite dealers! Google has started a pilot to add auto inventory feed to a Business Profile, allowing for customers to search current inventory right from Google Search results.
The greatest thing about Google Analytics is that every day, there is a new surprise. This week’s excitement happens with the new bots from “traffic-bot” that were hitting a lot of Google Account bots.
“Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.” That sounds great, but what’s the payoff for all of us? Is it worth joining into the hub? Have no fear – the Google Whisperer is here to walk you through.
used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, The Google Whisperer is here with all the guides you need. This week, our stop on the journey is how to create a page view goal in Google Analytics 4.
GA4 makes great strides in user pathing, custom groupings and allows any website owner to take advantage of Google’s AI attribution algorithms. All these new updates mean changes to how Google Analytics works. Before you go upgrading your account, take these three things into consideration.
Fall is here which means it’s time for companies to be talking about new models and upcoming releases. Google is no different announcing today the release of “Google Analytics 4”.
Starting October 19th, Google will limit the use of personalized ads to target customer segments on their platform, specifically prohibiting “impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code.”
This impacts any dealers using zip code targeting to reach shoppers with APR and other credit contingent offers.
Sincro, an Ansira company has begun a transition to become fully integrated into Ansira. This transition will be complete by the end of March 2023. To stay tuned for more details on what’s changing, what isn’t, and how we’ll continue to be a trusted digital marketing partner for leading automotive dealers, please click here.
Ansira, the company behind Sincro automotive website and advertising platforms and endorsed programs, will continue to serve Tier 2 and Tier 3 customers alongside our OEM clients.
