Google is always rolling out new features or offerings to a dealer’s Business Profile. While sometimes change isn’t good, this new feature is one that will excite dealers! Google has started a pilot to add auto inventory feed to a Business Profile, allowing for customers to search current inventory right from Google Search results.
The greatest thing about Google Analytics is that every day, there is a new surprise. This week’s excitement happens with the new bots from “traffic-bot” that were hitting a lot of Google Account bots.
“Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.” That sounds great, but what’s the payoff for all of us? Is it worth joining into the hub? Have no fear – the Google Whisperer is here to walk you through.
used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, The Google Whisperer is here with all the guides you need. This week, our stop on the journey is how to create a page view goal in Google Analytics 4.
GA4 makes great strides in user pathing, custom groupings and allows any website owner to take advantage of Google’s AI attribution algorithms. All these new updates mean changes to how Google Analytics works. Before you go upgrading your account, take these three things into consideration.
Fall is here which means it’s time for companies to be talking about new models and upcoming releases. Google is no different announcing today the release of “Google Analytics 4”.
Starting October 19th, Google will limit the use of personalized ads to target customer segments on their platform, specifically prohibiting “impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code.”
This impacts any dealers using zip code targeting to reach shoppers with APR and other credit contingent offers.
Onsite search is a vital tool you should be measuring in the shopping journey. Google Analytics has a built-in tool to help everyone capture onsite searches. This week’s Google Whisperer’s Guide is a walk through setting up site search tracking.
Google says out of the 24 touchpoints before someone buys a car, nineteen of those are digital. With so many touchpoints, how do you start to know what’s driving the right type of traffic to your site? These next series of guides is a map to the journey of deciphering attribution in Google Analytics. This week’s journey is setting up data driven attribution modeling.
