Category: Google Whisperer

Google Whisperer’s Guide to Attribution Reporting in Google Analytics

Google says out of the 24 touchpoints before someone buys a car, nineteen of those are digital. With so many touchpoints, how do you start to know what’s driving the right type of traffic to your site? These next series of guides is a map to the journey of deciphering attribution in Google Analytics. This week’s journey is setting up data driven attribution modeling.

Google Whisperer’s Guide to Goals in Google Analytics

Goals. We all have them in all parts of our lives with the things we want to accomplish in a day, week, month or year. The same applies for your data in Google Analytics. Your website is designed to elicit certain actions and responses and you should be counting them. This week we’re going to break down everything you need to set up goals (and check them) in Google Analytics.