Category: Whitepaper and Playbook

Google Whisperer’s Guide to Search Console GA4 Integration

If you remember my holiday wish list, I was really wanting Google to finally release a connection of Google Search Console and GA4. Well, the Google Whisper must have been on the “good list” because Google released the full integration! Just like peanut butter and jelly, connecting Google Search Console with Google Analytics opens up new opportunities for data exploration. This month’s guide is a walkthrough of how to set it up, what you get, and where to find the data in GA4.  

Playbook: Vehicle Acquisition Strategies Playbook

Playbook: Vehicle Acquisition Strategies Playbook Used car acquisition has never been more important. As new car inventory continues to lag behind demand, filling your lot with quality, used cars can help keep your sales rolling in. But do you have a strategy to bring in used cars? Are you mining your database to find all the options that may exist?...

Whitepaper: Understanding Data Differences Between Universal Google Analytics and GA4

ay. Google Analytics 4 is here and everything we know about data is changing. There is an apparent move away from reporting on page views and a new focus on the reporting of shoppers’ engagement on websites. Before you embrace GA4, spend some time understanding the fundamental differences between how metrics are calculated in the two systems. Download our whitepaper to learn everything you need to know to prepare for the change.

Playbook: Electric Vehicles

The automotive industry is currently undergoing one of the most substantial changes in its history: the transition from internal combustion engine (ICE) vehicles to electric vehicles (EV) and battery electric vehicles (BEV). Individual OEMs can shift strategic plans and investments quickly to respond to industry trends and market conditions, but the transition to an exclusively EV model future is driven by factors outside of individual OEM decisions meaning EVs are here to stay. Download our playbook to learn everything you need to know about selling Electric Vehicles in your dealership.

Playbook: Grow Your Social Media Reach Organically

Would you like to connect with more shoppers for free? Organic social media uses the free services and tools that each social media platform provides to its users. This includes images, videos, links, status updates, posts, stories, going live, etc. The purpose of organic social media is to help increase your community and reach of loyal followers by growing your brand awareness, building relationships, and gaining trust with your audience. This playbook is filled with specific ideas to help you stay consistent in your posts while engaging your fans with fun, engaging contests and ideas to help you grow your organic reach in social this year. Download now.

Whitepaper: 6 Keys to Digital Marketing Success

Whitepaper: 6 Keys to Digital Marketing Success Do you know the details of your digital marketing efforts? Often dealership executives inform us that they have someone who handles digital marketing for their business. Whether they’re working with a website manager or a third-party marketing firm, executives rely on these trusted partners to navigate the expansive ocean that is digital marketing....