Playbook: Preorder Promotion Strategy to Grow Market Share
This digital playbook will equip you with tips for building a preorder strategy for new models to help you leverage your OEM marketing funds to boost your own promotion. Download now.
Used acquisition has become tight in current market due to high auction pricing, low inventory levels, and increased pricing on pre owned vehicles. Differentiate brand value to shoppers trying to sell their used vehicles. Learn how to build your social strategy to leverage used vehicles effectively in this playbook.
Using relevant blog posts and content pages is a proven method to drive quality local traffic to your website. Google rewards content that helps your site visitors by making the content an important factor to improve your site’s organic ranking. Perhaps you have an SEO vendor helping to develop content for your site to engage traffic, and you receive regular reports from the vendor showing the ‘impact’ their content is having on your traffic. Typical SEO vendors demonstrate the value of their service using the simplest of all measures – an increase in your traffic. Download our whitepaper to find out the questions you need to ask to make sure you getting the most of your data.
nationwide last received new car shipments at the latest, in early May. Some OEMs have resumed manufacturing, but concerns loom about new vehicle inventory replenishment over the summer. A holistic approach to your digital strategy will help your business to not only survive but prosper during this latest 2020 hurdle. Download the whitepaper to learn more.
Digital retailing can provide more qualified customers to your dealership and increase average vehicle net profit. Now more than ever, you need to feel confident your digital retailing suite is providing the most efficient and effective online car buying process for your customers.
With the projected shifts in consumer behaviors due to Covid-19, especially at a local level, now is the time for a thoughtful approach from dealers in how they interact with their customers and provide digital experiences. Use our playbook to get ahead of your competition and be prepared for the changes coming our way.
Inventory continues to be an issue for dealerships across the country, and the direction of the industry changed from selling cars to helping your customers maintain their cars. Use our playbook to help you shift the focus of your digital strategy to your Service Center.
These unprecedented times pose a dilemma for traditionally high-contact businesses such as dealerships, and the automotive industry must pivot quickly to protect their businesses. In this playbook, our experts analyzed the latest information from across automotive digital marketing to provide data-driven recommendations to keep your dealership ahead of the curve.