Equity Data Mining – Why Should You Care?

The truth of the matter is that maximizing customer retention efforts make for smart business decisions. According to the 2018 NADA’s Annual Financial Profile of America’s Franchised New-Car Dealership study, dealers spent an average of $624 per vehicle retailed in advertising expense. Meanwhile, the cost of retaining our current ones is $0. So, why is it that very few dealerships capitalize on this potential gold mine effectively?

Whitepaper: Automotive Online Shopping Trends During COVID-19 

These unprecedented times pose a dilemma for traditionally high-contact businesses such as dealerships, and the automotive industry must pivot quickly to protect their businesses. In this playbook, our experts analyzed the latest information from across automotive digital marketing to provide data-driven recommendations to keep your dealership ahead of the curve.