The holidays are upon us once more. We’ve been on a big Google Analytics 4 journey this year, practicing our event creation and report building. I’ve got a lot to be thankful for as the Google Whisperer, but it doesn’t mean I don’t have some wishes. Specifically, I’ve got a wish list for 3 things I’d like to see in Google Analytics 4 in 2022.
The holiday season is in full swing, so now is the perfect time to spread some of that holiday cheer by giving your website some love. Making sure your website is up-to-date with current information and messaging is always important, but the holidays can present a few extra opportunities for updates and content. Here are some things you should be checking to wrap up the year strong.
In my Google Whisperer’s Guide: Understanding Data Differences Between Universal Google Analytics & GA4, we dive into the sessions, counting differences in both tools, looking at how an active user is defined, and how to find your events.
Delivering the right message to the right audience at the right time is of utmost importance in a world with limited new car inventory. But do shoppers even know what they want? If a shopper is looking for a Chevrolet Malibu, but your dealership doesn’t have it in stock, are you recommending other models instead?
of the greatest parts of Data Studio has been the ease of user navigation. Adding and removing pages are easy, and users could click between pages when using a report. Google has released some amazing new updates for their navigation, and the Google Whisperer is here with a new guide to walk you through all the uses.
One of the most vital features of a web analytics tool is analyzing a site’s traffic. Social media is a huge part of web traffic today and it’s important to be able to see how many visits are coming in from each platform.
