The Final Countdown to Google Analytics 4 What To Pay Attention to Today Ever since Google announced Google Analytics 4 back in October 2020, the number one question I get is “When is Google going to make us move over?” Well, we have the answer to that question. Google announced today that they will stop firing hits into GA4 on...
Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. Today’s guide is all things attribution, as we break down what “cross-channel data driven attribution” really means and how we can use it.
QR codes have offered a new way for us to engage with shoppers and provide another form of safe and touch free experiences. But what can you do with QR codes today and where can you start to integrate these codes in your dealership? Here are a few tips if you’re thinking of adding QR codes into your strategy.
It’s a new year and a great time to reevaluate your advertising strategies and campaigns. Are you focused on the correct profit centers? Are you taking advantage of everything an advertising platform offers you? Google has made some amazing updates to their local ad campaigns. For dealers looking to grow their foot traffic in the dealership, this is something to explore.
The holidays are upon us once more. We’ve been on a big Google Analytics 4 journey this year, practicing our event creation and report building. I’ve got a lot to be thankful for as the Google Whisperer, but it doesn’t mean I don’t have some wishes. Specifically, I’ve got a wish list for 3 things I’d like to see in Google Analytics 4 in 2022.
Sincro, an Ansira company has begun a transition to become fully integrated into Ansira. This transition will be complete by the end of March 2023. To stay tuned for more details on what’s changing, what isn’t, and how we’ll continue to be a trusted digital marketing partner for leading automotive dealers, please click here.
Ansira, the company behind Sincro automotive website and advertising platforms and endorsed programs, will continue to serve Tier 2 and Tier 3 customers alongside our OEM clients.
