Google Whisperer’s Guide to Touchpoints in Google Analytics 4 

Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. Today’s guide is all things attribution, as we break down what “cross-channel data driven attribution” really means and how we can use it.  

Playbook: Vehicle Acquisition Strategies Playbook

Playbook: Vehicle Acquisition Strategies Playbook Used car acquisition has never been more important. As new car inventory continues to lag behind demand, filling your lot with quality, used cars can help keep your sales rolling in. But do you have a strategy to bring in used cars? Are you mining your database to find all the options that may exist?...

The Google Whisperer’s Google Analytics 4 Holiday Wish List

The holidays are upon us once more. We’ve been on a big Google Analytics 4 journey this year, practicing our event creation and report building. I’ve got a lot to be thankful for as the Google Whisperer, but it doesn’t mean I don’t have some wishes. Specifically, I’ve got a wish list for 3 things I’d like to see in Google Analytics 4 in 2022. 

Optimize Your Website for the Holidays

The holiday season is in full swing, so now is the perfect time to spread some of that holiday cheer by giving your website some love. Making sure your website is up-to-date with current information and messaging is always important, but the holidays can present a few extra opportunities for updates and content. Here are some things you should be checking to wrap up the year strong.

Whitepaper: Understanding Data Differences Between Universal Google Analytics and GA4

ay. Google Analytics 4 is here and everything we know about data is changing. There is an apparent move away from reporting on page views and a new focus on the reporting of shoppers’ engagement on websites. Before you embrace GA4, spend some time understanding the fundamental differences between how metrics are calculated in the two systems. Download our whitepaper to learn everything you need to know to prepare for the change.