The holiday season is in full swing, so now is the perfect time to spread some of that holiday cheer by giving your website some love. Making sure your website is up-to-date with current information and messaging is always important, but the holidays can present a few extra opportunities for updates and content. Here are some things you should be checking to wrap up the year strong.
In my Google Whisperer’s Guide: Understanding Data Differences Between Universal Google Analytics & GA4, we dive into the sessions, counting differences in both tools, looking at how an active user is defined, and how to find your events.
Delivering the right message to the right audience at the right time is of utmost importance in a world with limited new car inventory. But do shoppers even know what they want? If a shopper is looking for a Chevrolet Malibu, but your dealership doesn’t have it in stock, are you recommending other models instead?
of the greatest parts of Data Studio has been the ease of user navigation. Adding and removing pages are easy, and users could click between pages when using a report. Google has released some amazing new updates for their navigation, and the Google Whisperer is here with a new guide to walk you through all the uses.
One of the most vital features of a web analytics tool is analyzing a site’s traffic. Social media is a huge part of web traffic today and it’s important to be able to see how many visits are coming in from each platform.
Consumers have come to expect a simple and intuitive online research and shopping experience, and their expectations of auto dealer sites are no different. Unfortunately, there is still one page on dealer sites that requires multiple steps – filtering the Inventory Search Results. Shouldn’t this process be easier? It can be! Dealers can streamline inventory refinement by adding Sincro’s Filter Tag feature to their Vehicle Search Results (VSR) page.
Sincro, an Ansira company has begun a transition to become fully integrated into Ansira. This transition will be complete by the end of March 2023. To stay tuned for more details on what’s changing, what isn’t, and how we’ll continue to be a trusted digital marketing partner for leading automotive dealers, please click here.
Ansira, the company behind Sincro automotive website and advertising platforms and endorsed programs, will continue to serve Tier 2 and Tier 3 customers alongside our OEM clients.
