The Google Whisperer’s Guide to Measuring the Impact of SEO
conversion. SEO, on the other hand, is equal parts science and magic. There is no budget you can set to guarantee a certain number of visitors to your site. So how do you start measuring the ROI of your SEO? Since data and SEO are two of my favorite things, this month’s Google Whisperer Guide is all about how to start measuring the impact of your SEO with Google’s tools.