The Google Whisperer Guide to Leads in GA4

One of the most important pieces of information any analytics platform can provide you is how many conversions took place during a specific period. This is true for any action a visitor takes on your site, such as submitting a form, making a phone call, signing up for a newsletter, or downloading a file. Being able to slice and dice the data to see which channels and campaigns provided you the most engagement and the ones with the fewest number of conversions is key to developing a strategy that will help your business grow. 

3 Summer Trends That Will Help You Capture the Attention of Shoppers

Summer is a traditionally strong time of year for vehicle sales. Incentives attract shoppers to the current year’s models to prepare for the influx of next year’s vehicles. However, the summer of 2021 looks a bit different from previous years due to the continuing shortage of new inventory. 

What are the latest trends revealed by Sincro data? How do they stack up to our May analysis, which found a drop in shopper activity, a rise in used inventory, and demand for new vehicles outpacing used?

Prepare for Upcoming Changes to Dealer Listings on Facebook Marketplace

With more than 20 million people clicking on listings each month, Facebook’s Marketplace for Autos is one of the most popular places to shop for used vehicles online, but come September, significant changes will be hitting the platform. Facebook announced the decision to end mass listing of used vehicles on Marketplace with partner catalog feeds, which means that dealers will no longer be able to rely on partners like Sincro to promote their used inventory on Marketplace. While this may sound ominous, it does not mean the end of automotive on Marketplace, but rather a change in listing vehicles at scale and an opportunity to consider other strategies to promote inventory on Facebook and keep shoppers engaged.

Playbook: Electric Vehicles

The automotive industry is currently undergoing one of the most substantial changes in its history: the transition from internal combustion engine (ICE) vehicles to electric vehicles (EV) and battery electric vehicles (BEV). Individual OEMs can shift strategic plans and investments quickly to respond to industry trends and market conditions, but the transition to an exclusively EV model future is driven by factors outside of individual OEM decisions meaning EVs are here to stay. Download our playbook to learn everything you need to know about selling Electric Vehicles in your dealership.

Playbook: Grow Your Social Media Reach Organically

Would you like to connect with more shoppers for free? Organic social media uses the free services and tools that each social media platform provides to its users. This includes images, videos, links, status updates, posts, stories, going live, etc. The purpose of organic social media is to help increase your community and reach of loyal followers by growing your brand awareness, building relationships, and gaining trust with your audience. This playbook is filled with specific ideas to help you stay consistent in your posts while engaging your fans with fun, engaging contests and ideas to help you grow your organic reach in social this year. Download now.