If you have been following the Google Analytics 4 journey, then you know Google upgraded the organization of reports. All those changes can seem overwhelming at first. Don’t worry, the Google Whisperer has a plan to help!
One of the most important pieces of information any analytics platform can provide you is how many conversions took place during a specific period. This is true for any action a visitor takes on your site, such as submitting a form, making a phone call, signing up for a newsletter, or downloading a file. Being able to slice and dice the data to see which channels and campaigns provided you the most engagement and the ones with the fewest number of conversions is key to developing a strategy that will help your business grow.
Summer is a traditionally strong time of year for vehicle sales. Incentives attract shoppers to the current year’s models to prepare for the influx of next year’s vehicles. However, the summer of 2021 looks a bit different from previous years due to the continuing shortage of new inventory.
What are the latest trends revealed by Sincro data? How do they stack up to our May analysis, which found a drop in shopper activity, a rise in used inventory, and demand for new vehicles outpacing used?
With more than 20 million people clicking on listings each month, Facebook’s Marketplace for Autos is one of the most popular places to shop for used vehicles online, but come September, significant changes will be hitting the platform. Facebook announced the decision to end mass listing of used vehicles on Marketplace with partner catalog feeds, which means that dealers will no longer be able to rely on partners like Sincro to promote their used inventory on Marketplace. While this may sound ominous, it does not mean the end of automotive on Marketplace, but rather a change in listing vehicles at scale and an opportunity to consider other strategies to promote inventory on Facebook and keep shoppers engaged.
conversion. SEO, on the other hand, is equal parts science and magic. There is no budget you can set to guarantee a certain number of visitors to your site. So how do you start measuring the ROI of your SEO? Since data and SEO are two of my favorite things, this month’s Google Whisperer Guide is all about how to start measuring the impact of your SEO with Google’s tools.
Sincro, an Ansira company has begun a transition to become fully integrated into Ansira. This transition will be complete by the end of March 2023. To stay tuned for more details on what’s changing, what isn’t, and how we’ll continue to be a trusted digital marketing partner for leading automotive dealers, please click here.
Ansira, the company behind Sincro automotive website and advertising platforms and endorsed programs, will continue to serve Tier 2 and Tier 3 customers alongside our OEM clients.
