Prepare for Upcoming Changes to Dealer Listings on Facebook Marketplace

With more than 20 million people clicking on listings each month, Facebook’s Marketplace for Autos is one of the most popular places to shop for used vehicles online, but come September, significant changes will be hitting the platform. Facebook announced the decision to end mass listing of used vehicles on Marketplace with partner catalog feeds, which means that dealers will no longer be able to rely on partners like Sincro to promote their used inventory on Marketplace. While this may sound ominous, it does not mean the end of automotive on Marketplace, but rather a change in listing vehicles at scale and an opportunity to consider other strategies to promote inventory on Facebook and keep shoppers engaged.

Playbook: Electric Vehicles

The automotive industry is currently undergoing one of the most substantial changes in its history: the transition from internal combustion engine (ICE) vehicles to electric vehicles (EV) and battery electric vehicles (BEV). Individual OEMs can shift strategic plans and investments quickly to respond to industry trends and market conditions, but the transition to an exclusively EV model future is driven by factors outside of individual OEM decisions meaning EVs are here to stay. Download our playbook to learn everything you need to know about selling Electric Vehicles in your dealership.

Playbook: Grow Your Social Media Reach Organically

Would you like to connect with more shoppers for free? Organic social media uses the free services and tools that each social media platform provides to its users. This includes images, videos, links, status updates, posts, stories, going live, etc. The purpose of organic social media is to help increase your community and reach of loyal followers by growing your brand awareness, building relationships, and gaining trust with your audience. This playbook is filled with specific ideas to help you stay consistent in your posts while engaging your fans with fun, engaging contests and ideas to help you grow your organic reach in social this year. Download now.

Highlight Towing to Boost SUV Sales

lanning summer vacations, and most are domestic. With more Americans being vaccinated and many people hoarding days off without realizing it, safe vacations through road trips are highly anticipated.   With an increase of 74% YOY in personal watercrafts, 34% increase YOY in boat sales, and a rise in camper sales for the second year in a row – towing is top of mind for many travelers this summer. With low new truck inventory across all OEMs now, more shoppers are considering other options that can help get them to their summer road trip destination. 

2 Pricing Strategies That Increase Vehicle Interest

BI team looked across our network and compared website activity between dealers who dropped the price of the vehicle within the first week compared to dealers who never changed the price of a vehicle. We looked at both new and used vehicles across multiple OEMs. While this data looks across the whole Sincro network, we acknowledge these changes will vary across dealers. This study was completed before the current inventory issues facing dealers. 

Customizing Vehicle Page Events in Google Analytics 4

Google Analytics 4. We all know it’s here and it’s really different from what we are used to. So much has changed in a tool that we use all the time, it can make us feel like imposters trying to complete the analytics tasks we’ve spent years mastering. But don’t worry – it is possible to master this new tool. This week, our stop on the journey towards mastery is learning how to create vehicle page events in Google Analytics 4.