Highlight Towing to Boost SUV Sales

lanning summer vacations, and most are domestic. With more Americans being vaccinated and many people hoarding days off without realizing it, safe vacations through road trips are highly anticipated.   With an increase of 74% YOY in personal watercrafts, 34% increase YOY in boat sales, and a rise in camper sales for the second year in a row – towing is top of mind for many travelers this summer. With low new truck inventory across all OEMs now, more shoppers are considering other options that can help get them to their summer road trip destination. 

2 Pricing Strategies That Increase Vehicle Interest

BI team looked across our network and compared website activity between dealers who dropped the price of the vehicle within the first week compared to dealers who never changed the price of a vehicle. We looked at both new and used vehicles across multiple OEMs. While this data looks across the whole Sincro network, we acknowledge these changes will vary across dealers. This study was completed before the current inventory issues facing dealers. 

Customizing Vehicle Page Events in Google Analytics 4

Google Analytics 4. We all know it’s here and it’s really different from what we are used to. So much has changed in a tool that we use all the time, it can make us feel like imposters trying to complete the analytics tasks we’ve spent years mastering. But don’t worry – it is possible to master this new tool. This week, our stop on the journey towards mastery is learning how to create vehicle page events in Google Analytics 4.

Hispanic Car Buyers: How to Reach the Fastest Growing Millennial Generation

Over the last 100 years, the Hispanic* community has had the greatest impact on the demography of the United States of any ethnic or racial group – and there are no signs it is slowing down. Understanding the Spanish-speaking communities’ automotive shopping journey, coupled with implementing a strong online strategy could help get your dealership in front of this growing consumer base.  

How to Use Gmail and Discovery Ads to Boost Used Vehicle Advertising

It is no secret that new vehicle inventory has been an issue in the world of automotive. In recent months, that same issue has been bleeding over to the Used Vehicle department. The bids for used inventory are now almost on par with the current housing market. As time goes on, it becomes harder to justify the costs of most advertising outlets. Dealers are more reliant than ever for their advertising partners to proactively provide solutions to maximize their ROI.