5 Strategies to Sell More Cars Despite Low Inventory
In a market where shortages of semiconductors, chips, windshields, and foam are an everyday reality, it is still possible for your dealership to grow in almost every department this summer.
Managing inventory in GM’s Digital Dealer Command Center (D2C2) just became easier for GM dealers. Sincro Inventory Manager (SIM) is now an approved dealer vehicle inventory manager (DVIM) for D2C2. SIM can pass all needed VIN level data in one clean feed to D2C2 at no extra charge to Sincro website customers.
With the introduction of data streams in GA 4, Google is taking everything we know about views and filters and throwing it right out the window. But don’t worry, all is not lost. This week’s Google Whisperer Guide is everything you need to do to address the changes to views and filters in GA.
Over the last 100 years, the Hispanic* community has had the greatest impact on the demography of the United States of any ethnic or racial group – and there are no signs it is slowing down. Understanding the Spanish-speaking communities’ automotive shopping journey, coupled with implementing a strong online strategy could help get your dealership in front of this growing consumer base.
It is no secret that new vehicle inventory has been an issue in the world of automotive. In recent months, that same issue has been bleeding over to the Used Vehicle department. The bids for used inventory are now almost on par with the current housing market. As time goes on, it becomes harder to justify the costs of most advertising outlets. Dealers are more reliant than ever for their advertising partners to proactively provide solutions to maximize their ROI.
In Universal Google Analytics, the process was straightforward. In Google Analytics 4, it is an entirely different ballgame. The process is not difficult by any stretch of the imagination, but it requires using a different set of tools while changing your approach.
Whitepaper: Preparing for the Cookieless Future Are you worried about the loss of cookies and how it will affect your advertising strategies? Check out the whitepaper to find out how you can prepare for 2023 and build out your first party data.