April 29, 2021
As the Cookie Crumbles – The Latest Updates on a Cookieless Future
Sincro’s new series, As the Cookie Crumbles, looks at the most important updates to keep you informed and ready for a Cookieless future.
Ghost spam, or referrer spam, has been around in Google Analytics since 2014. This is when “Spammers send fake visits to Google Analytics, often without ever accessing the actual site.
In Universal Google Analytics, the process was straightforward. In Google Analytics 4, it is an entirely different ballgame. The process is not difficult by any stretch of the imagination, but it requires using a different set of tools while changing your approach.
In November of 2020, Google announced the addition of 3 new factors they will use to determine page experience: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Known as the “Core Web Vitals” update, Google reported that this would be live, and part of the page experience signals in May 2021.
With so many dealers working to acquire used inventory, the landscape is more competitive and expensive than ever before. With auctions charging premium pricing and supply in used vehicles also at a premium, dealers are finding creative ways to boost inventory levels. Here are some ideas to help increase your used inventory and pick up a few sales along the way.
During the first two quarters of every year, dealers work to sell off older models to make way for new ones. The previous year’s holiday season brings hope and excitement for the year ahead, as well as an increase in commercial activity, and 2020 was no different.
This playbook is the one-stop shop for high-end vehicle dealers to learn more about their unique customers, including how to engage, increase awareness, and drive more car sales. Download now.
Google is always rolling out new features or offerings to a dealer’s Business Profile. While sometimes change isn’t good, this new feature is one that will excite dealers! Google has started a pilot to add auto inventory feed to a Business Profile, allowing for customers to search current inventory right from Google Search results.
More automakers each day seem to recognize the growing demand for and interest in electric vehicles (EVs) and are jumping in with new EVs or model concepts, especially as the climate continues to show signs of changing. From the Chevrolet Bolt and Hyundai Kona EV, to the new Ford Mustang Mach-E, electric car manufacturing is on the rise. Premium OEM brands are all jumping into the EV market to claw back customers from Tesla, the premium EV leader, or take share from Toyota Prius, the U.S. EV market maker.
Sincro, an Ansira company has begun a transition to become fully integrated into Ansira. This transition will be complete by the end of March 2023. To stay tuned for more details on what’s changing, what isn’t, and how we’ll continue to be a trusted digital marketing partner for leading automotive dealers, please click here.
Ansira, the company behind Sincro automotive website and advertising platforms and endorsed programs, will continue to serve Tier 2 and Tier 3 customers alongside our OEM clients.
