Google Whisperer’s Guide to Google’s “Question Hub”

“Question Hub is a tool that enables creators to create richer content by leveraging unanswered questions. Question Hub collects these unanswered user questions and surfaces them to bloggers, writers, and content creators like you.” That sounds great, but what’s the payoff for all of us? Is it worth joining into the hub? Have no fear – the Google Whisperer is here to walk you through. 

Whitepaper: 6 Keys to Digital Marketing Success

Whitepaper: 6 Keys to Digital Marketing Success Do you know the details of your digital marketing efforts? Often dealership executives inform us that they have someone who handles digital marketing for their business. Whether they’re working with a website manager or a third-party marketing firm, executives rely on these trusted partners to navigate the expansive ocean that is digital marketing....

Google Whisperer’s Guide to Creating Conversion Goals in Google Analytics 4

used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, The Google Whisperer is here with all the guides you need. This week, our stop on the journey is how to create a page view goal in Google Analytics 4.

Google Zip Targeting Updates – What Dealers Should Know

Starting October 19th, Google will limit the use of personalized ads to target customer segments on their platform, specifically prohibiting “impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code.”
This impacts any dealers using zip code targeting to reach shoppers with APR and other credit contingent offers.