Google Releases Google Analytics 4 – What Does it Mean to Dealers?
Fall is here which means it’s time for companies to be talking about new models and upcoming releases. Google is no different announcing today the release of “Google Analytics 4”.
A dealership with a successful website delivers a seamless user experience, has easy to navigate pages, and merchandises vehicles beautifully. However, one key feature that is often forgotten in the shopper journey is a website’s internal search functionality.
Starting October 19th, Google will limit the use of personalized ads to target customer segments on their platform, specifically prohibiting “impacted employment, housing, and credit advertisers from targeting or excluding ads based on gender, age, parental status, marital status, or ZIP Code.”
This impacts any dealers using zip code targeting to reach shoppers with APR and other credit contingent offers.
Onsite search is a vital tool you should be measuring in the shopping journey. Google Analytics has a built-in tool to help everyone capture onsite searches. This week’s Google Whisperer’s Guide is a walk through setting up site search tracking.
Google says out of the 24 touchpoints before someone buys a car, nineteen of those are digital. With so many touchpoints, how do you start to know what’s driving the right type of traffic to your site? These next series of guides is a map to the journey of deciphering attribution in Google Analytics. This week’s journey is setting up data driven attribution modeling.
Goals. We all have them in all parts of our lives with the things we want to accomplish in a day, week, month or year. The same applies for your data in Google Analytics. Your website is designed to elicit certain actions and responses and you should be counting them. This week we’re going to break down everything you need to set up goals (and check them) in Google Analytics.
This week’s Google Whisperer’s Guide is a tour through the most common “not set” errors in Google Analytics so you can understand why it happens and how to fix the issue. We are going to dive a bit into the weeds here, so buckle up. But I promise that once you understand the source of the errors, it will become easier to get better data from your reports.
Used acquisition has become tight in current market due to high auction pricing, low inventory levels, and increased pricing on pre owned vehicles. Differentiate brand value to shoppers trying to sell their used vehicles. Learn how to build your social strategy to leverage used vehicles effectively in this playbook.