Google Whisperer’s Guide to Attribution Reporting in Google Analytics

Google says out of the 24 touchpoints before someone buys a car, nineteen of those are digital. With so many touchpoints, how do you start to know what’s driving the right type of traffic to your site? These next series of guides is a map to the journey of deciphering attribution in Google Analytics. This week’s journey is setting up data driven attribution modeling.

Google Whisperer’s Guide to Goals in Google Analytics

Goals. We all have them in all parts of our lives with the things we want to accomplish in a day, week, month or year. The same applies for your data in Google Analytics. Your website is designed to elicit certain actions and responses and you should be counting them. This week we’re going to break down everything you need to set up goals (and check them) in Google Analytics.

Whitepaper: Secrets Your Blog Post Traffic Tells

Using relevant blog posts and content pages is a proven method to drive quality local traffic to your website. Google rewards content that helps your site visitors by making the content an important factor to improve your site’s organic ranking. Perhaps you have an SEO vendor helping to develop content for your site to engage traffic, and you receive regular reports from the vendor showing the ‘impact’ their content is having on your traffic. Typical SEO vendors demonstrate the value of their service using the simplest of all measures – an increase in your traffic. Download our whitepaper to find out the questions you need to ask to make sure you getting the most of your data.