Digital retailing can provide more qualified customers to your dealership and increase average vehicle net profit. Now more than ever, you need to feel confident your digital retailing suite is providing the most efficient and effective online car buying process for your customers.
Want a lead that costs $0? Who doesn’t!
A customer that is an in-market buyer that you already know their current monthly payment, driving habits and model preferences for; and who is already familiar with your brand and perhaps your service department – is the ideal customer. Selling a vehicle to “this customer” should be a breeze and will grow your margin.
With the projected shifts in consumer behaviors due to Covid-19, especially at a local level, now is the time for a thoughtful approach from dealers in how they interact with their customers and provide digital experiences. Use our playbook to get ahead of your competition and be prepared for the changes coming our way.
The truth of the matter is that maximizing customer retention efforts make for smart business decisions. According to the 2018 NADA’s Annual Financial Profile of America’s Franchised New-Car Dealership study, dealers spent an average of $624 per vehicle retailed in advertising expense. Meanwhile, the cost of retaining our current ones is $0. So, why is it that very few dealerships capitalize on this potential gold mine effectively?
Inventory continues to be an issue for dealerships across the country, and the direction of the industry changed from selling cars to helping your customers maintain their cars. Use our playbook to help you shift the focus of your digital strategy to your Service Center.
These unprecedented times pose a dilemma for traditionally high-contact businesses such as dealerships, and the automotive industry must pivot quickly to protect their businesses. In this playbook, our experts analyzed the latest information from across automotive digital marketing to provide data-driven recommendations to keep your dealership ahead of the curve.
A fully functional digital retailing tool, smooth digital workflow and customer focused delivery process are mission-critical to a new car dealership’s efforts to generate sales during the COVID-19 crisis.
service pages. Our SEO experts shared this strategy to rank for auto repair or service related keywords. We’ll mainly be aiming to rank the /service page or landing page, but the homepage, inventory pages and a dedicated GMB profile are pivotal to showing up in local searches.
