Automotive Industry Trends

November 1, 2022

Webinar: Reducing Friction in Automotive Retail with Meta

Join host Erin Zaborac with special guests from Meta and Social Media Strategist Connor Wessman from Sincro as they explore how to tap into Meta solutions to optimize online consumer journeys. They discuss everything from brand development techniques with advanced audience data, to leveraging various ad types that offer direct engagement with potential shoppers. They also look ahead and break down what’s happening next for Meta as they continue to find new ways to reduce friction in automotive retail.

Webinar Comments: 0

October 12, 2022

FIRESIDE CHAT: Losing Your Cookies

Cookies are going away! Wait. Oreos? Chocolate chip? Not that kind of cookie. Third-party identifiers, a.k.a. cookies, will be deprecated (no longer used) by Google starting in 2024; a target date that was most recently pushed back from 2023. Join host DeJuan Mahome as he partners with Digital Guru and Vice President Of Product Strategy, Josh Goodin, to walk you through what a cookieless future entails.

Cookieless Future Comments: 0

May 4, 2022

EV and The Customer Experience

Purchasing an electric vehicle is more complicated than a traditional car purchase. Consumers do their research in order to make sure an EV will work for them. EV Box analyzed the obstacles to EV Adoption with consumers and found there were 3 main areas of concern: 47% of consumers are concerned with charging availability, 46% see electric vehicles as relatively expensive, and 37% believe charging is too time consuming.

EV Comments: 0

April 7, 2022

Earn Leads Using Your In-Transit Vehicles

Here are our hottest tips with actionable steps you can implement across your website, digital advertising, and search engine optimization strategies using in-transit vehicles to create leads for your dealership today.

Automotive Industry Trends/Dealer Group/Dealer Group/Dealership Marketing Strategies Comments: 0

February 15, 2022

Playbook: Vehicle Acquisition Strategies Playbook

Playbook: Vehicle Acquisition Strategies Playbook Used car acquisition has never been more important. As new car inventory continues to lag behind demand, filling your lot with quality, used cars can help keep your sales rolling in. But do you have a strategy to bring in used cars? Are you mining your database to find all the options that may exist?...

Automotive Industry Trends/Playbook/Whitepaper and Playbook Comments: 0

July 21, 2021

3 Summer Trends That Will Help You Capture the Attention of Shoppers

Summer is a traditionally strong time of year for vehicle sales. Incentives attract shoppers to the current year’s models to prepare for the influx of next year’s vehicles. However, the summer of 2021 looks a bit different from previous years due to the continuing shortage of new inventory.

What are the latest trends revealed by Sincro data? How do they stack up to our May analysis, which found a drop in shopper activity, a rise in used inventory, and demand for new vehicles outpacing used?

Automotive Industry Trends Comments: 0

May 27, 2021

Advice From the Field

words we use do matter! There are the 3 words every BDC agent or rep needs to stop saying immediately: Manager, Discount, and Price. These words could be costing you appointments and, ultimately, sales!

Dealership Marketing Strategies Comments: 0

March 31, 2021

Snap a Seasonal Sales Slump with These Tax and Stimulus Strategies

During the first two quarters of every year, dealers work to sell off older models to make way for new ones. The previous year’s holiday season brings hope and excitement for the year ahead, as well as an increase in commercial activity, and 2020 was no different.

Dealership Marketing Strategies Comments: 0

March 1, 2021

The EV Wave is Coming: Is Your Marketing Ready?

More automakers each day seem to recognize the growing demand for and interest in electric vehicles (EVs) and are jumping in with new EVs or model concepts, especially as the climate continues to show signs of changing. From the Chevrolet Bolt and Hyundai Kona EV, to the new Ford Mustang Mach-E, electric car manufacturing is on the rise. Premium OEM brands are all jumping into the EV market to claw back customers from Tesla, the premium EV leader, or take share from Toyota Prius, the U.S. EV market maker.

Automotive Industry Trends Comments: 0

June 5, 2020

5 Things Dealers Can Learn from Starbucks’ Customer Experience

Starbucks can be an example to other businesses on how to rapidly respond to the market. They prepared for it and dealers can learn from them. Starbucks was prepared for a crisis because it cares about the customer experience (CX). It embraces change and is continuously evolving to make incremental improvements to the customer experience.

Automotive Industry Trends/Digital Marketing Trends 2021 Comments: 0

Tag: Automotive Industry Trends