Tag: Automotive Industry Trends

Webinar: Reducing Friction in Automotive Retail with Meta

Join host Erin Zaborac with special guests from Meta and Social Media Strategist Connor Wessman from Sincro as they explore how to tap into Meta solutions to optimize online consumer journeys. They discuss everything from brand development techniques with advanced audience data, to leveraging various ad types that offer direct engagement with potential shoppers. They also look ahead and break down what’s happening next for Meta as they continue to find new ways to reduce friction in automotive retail.

FIRESIDE CHAT: Losing Your Cookies

Cookies are going away! Wait. Oreos? Chocolate chip? Not that kind of cookie. Third-party identifiers, a.k.a. cookies, will be deprecated (no longer used) by Google starting in 2024; a target date that was most recently pushed back from 2023. Join host DeJuan Mahome as he partners with Digital Guru and Vice President Of Product Strategy, Josh Goodin, to walk you through what a cookieless future entails.

Playbook: Vehicle Acquisition Strategies Playbook

Playbook: Vehicle Acquisition Strategies Playbook Used car acquisition has never been more important. As new car inventory continues to lag behind demand, filling your lot with quality, used cars can help keep your sales rolling in. But do you have a strategy to bring in used cars? Are you mining your database to find all the options that may exist?...

3 Summer Trends That Will Help You Capture the Attention of Shoppers

Summer is a traditionally strong time of year for vehicle sales. Incentives attract shoppers to the current year’s models to prepare for the influx of next year’s vehicles. However, the summer of 2021 looks a bit different from previous years due to the continuing shortage of new inventory. 

What are the latest trends revealed by Sincro data? How do they stack up to our May analysis, which found a drop in shopper activity, a rise in used inventory, and demand for new vehicles outpacing used?

The EV Wave is Coming: Is Your Marketing Ready?

More automakers each day seem to recognize the growing demand for and interest in electric vehicles (EVs) and are jumping in with new EVs or model concepts, especially as the climate continues to show signs of changing. From the Chevrolet Bolt and Hyundai Kona EV, to the new Ford Mustang Mach-E, electric car manufacturing is on the rise. Premium OEM brands are all jumping into the EV market to claw back customers from Tesla, the premium EV leader, or take share from Toyota Prius, the U.S. EV market maker.