Collecting Data from Universal Analytics for Google Analytics 4
The Google Whisperer is back with a new how-to guide for Google Analytics 4 on leveraging your Universal Google Analytics setup to easily pass events into your new Google Analytics 4.
Well friends, the time is here. We’ve been on this journey of Google Analytics 4 since its announcement in October 2020, and now the countdown starts. We all have one year to get Google Analytics 4 set up, working on your website, and all the data flowing.
The good news: the Google Whisperer is here to help guide you through all of this.
Google Analytics can feel like a video game where you just can’t get past that boss level when trying to set up GA4. Level up your Google Analytics skills with the Google Whisperer, Colleen Harris, and host Erin Zaborac as they take you through more of the ins and outs of what you need to know to win.
We are almost halfway through 2022, and as we head into summer, now is not the time to cool off on your digital marketing strategies. Dealers who will win in the second part of the year will be the ones paying attention to data and trends and staying one flip-flop ahead of the competition. Sincro has your back with the latest and greatest trends and tricks that will have you made in the shade.
If you remember my holiday wish list, I was really wanting Google to finally release a connection of Google Search Console and GA4. Well, the Google Whisper must have been on the “good list” because Google released the full integration! Just like peanut butter and jelly, connecting Google Search Console with Google Analytics opens up new opportunities for data exploration. This month’s guide is a walkthrough of how to set it up, what you get, and where to find the data in GA4.
The Final Countdown to Google Analytics 4 What To Pay Attention to Today Ever since Google announced Google Analytics 4 back in October 2020, the number one question I get is “When is Google going to make us move over?” Well, we have the answer to that question. Google announced today that they will stop firing hits into GA4 on...
Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. Today’s guide is all things attribution, as we break down what “cross-channel data driven attribution” really means and how we can use it.
Recorded trainings are great, but sometimes you need to see all that theory in action. Who better to show you than the Google Whisperer, Colleen Harris? Join Sincro’s Google Analytics Clinic for a live look “under the hood” of Google Analytics accounts.
It’s a new year and a great time to reevaluate your advertising strategies and campaigns. Are you focused on the correct profit centers? Are you taking advantage of everything an advertising platform offers you? Google has made some amazing updates to their local ad campaigns. For dealers looking to grow their foot traffic in the dealership, this is something to explore.
The holidays are upon us once more. We’ve been on a big Google Analytics 4 journey this year, practicing our event creation and report building. I’ve got a lot to be thankful for as the Google Whisperer, but it doesn’t mean I don’t have some wishes. Specifically, I’ve got a wish list for 3 things I’d like to see in Google Analytics 4 in 2022.