How to Build a Report from Scratch in Google Analytics 4
The Google Whisperer is back with a whole new walk-through guide for Google Analytics 4 – reports!
If you have been following the Google Analytics 4 journey, then you know Google upgraded the organization of reports. All those changes can seem overwhelming at first. Don’t worry, the Google Whisperer has a plan to help!
One of the most important pieces of information any analytics platform can provide you is how many conversions took place during a specific period. This is true for any action a visitor takes on your site, such as submitting a form, making a phone call, signing up for a newsletter, or downloading a file. Being able to slice and dice the data to see which channels and campaigns provided you the most engagement and the ones with the fewest number of conversions is key to developing a strategy that will help your business grow.
Google Analytics 4. We all know it’s here and it’s really different from what we are used to. So much has changed in a tool that we use all the time, it can make us feel like imposters trying to complete the analytics tasks we’ve spent years mastering. But don’t worry – it is possible to master this new tool. This week, our stop on the journey towards mastery is learning how to create vehicle page events in Google Analytics 4.
With the introduction of data streams in GA 4, Google is taking everything we know about views and filters and throwing it right out the window. But don’t worry, all is not lost. This week’s Google Whisperer Guide is everything you need to do to address the changes to views and filters in GA.
In Universal Google Analytics, the process was straightforward. In Google Analytics 4, it is an entirely different ballgame. The process is not difficult by any stretch of the imagination, but it requires using a different set of tools while changing your approach.
used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, The Google Whisperer is here with all the guides you need. This week, our stop on the journey is how to create a page view goal in Google Analytics 4.
GA4 makes great strides in user pathing, custom groupings and allows any website owner to take advantage of Google’s AI attribution algorithms. All these new updates mean changes to how Google Analytics works. Before you go upgrading your account, take these three things into consideration.